Kerastase Genesis Nutri-Fortifiant Shampoo

Anti hair-fall fortifying shampoo for dry weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fiber to reduce the risk of hair fall due to breakage. This rich formula forms an unctuous foam removing dirt and excess oil while providing intense nourishment for dry hair. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strengthens the fiber for intense resilience to reduce the risk of hair fall. Hair is prepared to be treated, nourished, and fortified with a fuller look.

How to Apply:

Wet hair then thoroughly removes excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair. Add water and emulsify. Focus this first wash on the scalp using finger tips to massage the scalp and remove impurities. Rinse thoroughly. Apply a second quarter-sized amount of shampoo touch by touch and add water. The second lather will produce a more abundant foam which will help cleanse lengths all the way to the ends. Rinse thoroughly.

Key Ingredients:

A unique combination of Ginger Root and Edelweiss Native Cells:

• Ginger Rootis known for its ability to protect against daily external aggressors.
• Edelweiss Native Cellsis known in skincare for its antioxidant power and collagen-preserving The Edelweiss flower is capable to resist the most extreme conditions.

Benefits:

• 93.3% less breakage*
• 93.3% more resistant*
• 93.3% stronger hair*
• 49% increase of softness**
• Reduced hair fall due to breakage by 93.3%*
• 65% more hydrated/nourished hair**
• 49% increase of softness**